Meet The Team

We are owned by eight strong legs carrying Michael, Valeria, Anders & Ulrik. 

Anders Bisgaard


He might not always have the best legs – but with his 203 cm, he will always have the longest legs.

Anders passion for cycling started when the pros were still riding on steel frames. 25 years later, he´s still in love with road cycling, the stories, the legends and the dramas defining the road cycling sport.

He is also pedaling in the corporate world working as management consultant helping clients with complex change projects.

Rides a Canyon and a steel frame everyday commuter.

Valeria Prada


Award-winning art director, graphic designer & visual artist. A true finniseur.

Valeria has been at the helm as a creative in projects for clients such as Samsung, RedBull, Heineken, Ford, Philips, SYFY Channel, HBO, Hotel Sheraton, Smartbox, and more.

Her creative thinking has given her international recognition with awards like the Centennial Celebration of AIGA.

She has been involved in art project exhibitions in Miami design week 2019/2014/2013 and Milan design week 2019.

Rides a Peugeot vintage bike.

Valeria is founder of the graphic design studio Valeria Prada Studio

Michael Benzon


Michael is passionate about everything bike-related.

He has personally conquered some of the ”big climbs” worldwide always with a much-needed break and a coffee at the top.

Founder of Optour Travel, specialized in bike trips.

Optour was sold to Virtu Cycling Group, and Michael held the position of CCO.

Played an active role in introducing Chasing Cancellara in Denmark.

Co-owner of

He is working on a book related to his passion for a certain race in France.

Stay tuned for more on that passion project.

Rides a Storck.

Ulrik Feldskov Juul


Brings + 20 years of award-winning creative experience to the team.

Loves to combine creativity and business with helping create positive change.

Former Chief Karma Officer at the danish sportsbrand hummel and Creative Director, Global Campaigns at LEGO.

Passionate about everything sports-related – better golfer than a biker. (But not very good at golfing)

Rides a BenBen gravel bike.

Ulrik is founder of the creative ad-agency called Feldskov & Juul o.a.

Feldskov & Juul