Anders Bisgaard
Founder
He may not always have the best legs – but at 203 cm, he always has the longest.
Anders' passion for cycling began when professionals were still riding steel frames. 25 years later, he is still in love with road cycling, the stories, the legends, and the dramas that define the sport.
He also pedals in the business world as a management consultant, where he helps clients with complex change projects.
Rides a Canyon and a steel-frame commuter bike in his daily life.
Valeria Prada
Founder
Award-winning art director, graphic designer, and visual artist. A true connoisseur.
Valeria has led as creative on projects for clients such as Samsung, RedBull, Heineken, Ford, Philips, SYFY Channel, HBO, Hotel Sheraton, Smartbox, and many more.
Her creative thinking has earned her international recognition with awards such as AIGA's Centennial Celebration.
She has participated in art project exhibitions at Miami Design Week 2019/2014/2013 and Milan Design Week 2019.
Rides a vintage Peugeot bicycle.
Valeria is the founder of the graphic design studio Valeria Prada Studio
Michael Benzon
Co-owner
Michael is passionate about everything to do with bikes.
He has personally conquered some of the world's "great climbs" - always with a much-needed break and a cup of coffee at the top.
Founder of Optour Travel, specializing in cycling tours.
Optour was sold to Virtu Cycling Group, where Michael served as CCO.
Played an active role in introducing Chasing Cancellara to Denmark.
Co-owner of Allroads.cc
He is working on a book about his passion for a particular race in France.
Keep an eye out for more on that passion project.
Rides a Storck.
Ulrik Feldskov Juul
Co-owner
Brings over 20 years of award-winning creative experience to the team.
Loves combining creativity and business to help create positive change.
Former Chief Karma Officer at the Danish sports brand hummel and Creative Director, Global Campaigns at LEGO.
Passionate about all things sports-related – a better golfer than cyclist. (But not very good at golf)
Rides a BenBen gravel bike.
Ulrik is the founder of the advertising agency Feldskov & Juul, among others.